5CONCEPT - 5 Sayat-Nova Ave , Yerevan

[email protected] www.zgestfashion.com
Alla Pavlova | Z.G.EST

Z.G.EST, founded in 2016, is a brand that aims to provide timeless and sustainable fashion that combines style and functionality. Our designs are created using biodegradable and surplus stock materials. We believe in the harmony of sustainability and style, crafting garments that exude sophistication and uniqueness. Our collection caters to creative and vibrant women who embrace life with a free spirit. It features oversized and comfortable pieces that flatter all body types, instilling confidence in their busy daily routine. Sustainability is at the core of Z.G.EST, guided by three key principles: thoughtful design, sustainable sourcing, and ethical production. We adhere to the Zero Waste principle during the design and cutting process, ensuring minimal fabric waste. Our fabrics are exclusively biodegradable, with 80% of our garments made from deadstock materials, effectively reducing waste and lessening our environmental impact. ZGEST takes pride in leading sustainable fashion practices in Armenia, exemplified by our upcycling initiative. Our skilled artisans repurpose ready-made men's suits, shirts and denim, transforming them into special and distinctive unisex pieces that are both stylish and eco-friendly. As a brand, Z.G.EST is committed to making a positive impact on the world through sustainable fashion.
Join us in our journey as we Dare to Care!

The Z.G.EST collection, named "Ambiguity", is a showcase of modern designs that emphasize the various choices we encounter in our lives. The collection, presented at YEREVAN FASHION WEEK, seamlessly blends upcycled denim with deconstructed essentials, featuring unconventional cuts and captivating details. Each piece is meticulously crafted using 100% biodegradable cotton, demonstrating the brand's commitment to sustainability and its belief that fashion and environmental consciousness can coexist harmoniously.