Pop-up store in Moscow

7th - 9th September, 2018


Right after the CPM Armenian designers showcased their collections and accessories in one of the most prestigious trade malls of Moscow "Vremena Goda" Gallery. The event was supported by the management of the location and provided great opportunity for Armenian designers to enter Russian market. For 3 days 28 Armenian brands and designers were featured in a great pop-up store right next to such boutiques like Chanel, Cartier, Versace, Valentino etc. Fashion celebrities, bloggers and opinion leaders, like Elina Janibekyan, Armen Yeritsyan, Anna Melkumyan, Gayane Breyova and others visited the pop-up store, bringing more attention and coverage to this initiative. This initiative raised the country’s reputation and competitiveness in fashion industry, created new opportunities for Armenian designers/ brands to find business contacts and export, provided networking opportunities to other similar international projects in future, as well as promoted Armenian fashion and business environment.