5CONCEPT - 5 Sayat-Nova Ave, Yerevan
Nelly launched her eponymous label in 2014 after graduating from the Armenian Academy of Fine Arts and the Slava Zaitsev fashion house in Moscow.
She is inspired by Art, especially modern art, which she likes to combine with classical elements to form trendy, casual or formal looks for women with high sense of creativity.
In 2016, Nelly Serobyan partnered with other Armenian designers founded the 5Concept store. Today the label has her online boutique as well.