The thought of creating minimalist jewelry came to the designer in 2015 when she realized that the market was overloaded with luxuriant silver pieces. The load served as the main reason for her to start making something outstanding, stylish and simple at the same time.

She created the brand, the logo on her own and then came up with the ideas for the first collection. "It has become an interesting process for me where I was, and I am able to apply all my accumulated knowledge and experience". 

"Created in details to last forever". Silver is the 47th element in the periodic system. In ancient times, Argentum was considered the Metal of the Moon, and alchemists portrayed it in the form of a crescent. 47 is inspired by the sophisticated simplicity of minimalism and hedonism. The style is a quaint, minimalist, laconic, and an intellectual fashion statement. The collections are designed for sophisticated dressers with strong individuality and meticulous attention to detail. All pieces are built to last forever. The jewellery is handmade in Armenia and represents the very best of the local silver craftsmen.