Missak HajiAvedikian began his fashion career in 2007 after graduating from the prestigious fashion school of ESMOD Beirut. Receiving numerous accolades upon completing his studies, he sought inspiration from the pivotal world fashion capitals: Paris, Milan, and New York. His fantastical yet always lucid touch stemmed from his experiences and the valuable insight he gained abroad. Missak’s vision for his fashion label was to create a bridge between fairytales and modern-day femaleness. His collections shook up the orthodox philosophies of form and function into majestic gestures.
The first collection, "Fractures in Light" unleashed his artistic vehemence giving way to the return for dramatic couture. In 2008, taking part in the premier season of STARCH foundation, an initiative launched by Lebanese and International designer Rabih Kayrouz to promote emerging Lebanese artists, Missak debuted “Gorky, The Artist and his Mother” and “Trchun” (Armenian for bird). The following year, the youthful designer launched his winter ready-to-wear collection shown at “Residence de Linda Sursock”, through a combination of refinement and luxury, he earned a cult of adoring celebrities and fashion editors. Missak's deep engagement with his Armenian heritage and art allowed him to revisit cultural themes with “Vana Lij” (Lake Van), “Shamiram” – the legendary fable of the tragic love of an Assyrian Queen for her forsaken lover, Ara.
Yet again, the designer dwelled into his rich heritage as his couture and ready-to-wear collection “Giostra” was a marvellous fashion circus with all its colourful facets, and “Water Lilies” gave away an artistic union of the story of the heroine Ophelia and the surrealist works of Monet.
Missak Haji Avedikian’s new collection, presented at YEREVAN FASHION WEEK, can be regarded as a recurrence to his childhood, an expression of a sincere love for Renaissance art, the Shakespearian poetry. Through his late reminiscing momentums of creative British male bespoke tailoring, Missak pulsated the blood out of his old brand into a new vessel, VOLTA – a dramatic change of emotions – where he presents his fashion imprints of genderless garments – manifestations of refined tailoring with modern vision and theatrical heart. #playthevolta