Seda Hakobyan I SEDA

Seda Hakobyan is the founder and designer of the SEDA brand. Studying Fashion Design at the Armenian-French College, then continuing her education in the same field at the State Pedagogical University.

The SEDA brand was established in 2023, and by 2024, it expanded to include handmade shoes crafted from natural leather. The brand has been featured in several notable exhibitions, including the “Catapult” booth, “Yerevan Fashion Market,” and the “Parajanov and Fashion” exhibition.

SEDA’s mission is to empower women by creating designs that embody both strength and femininity. The brand focuses on blending elegance with a modern aesthetic while using sustainable materials and craftsmanship. SEDA aims to contribute to a fashion industry that values quality and environmental responsibility.

Offering both apparel and footwear, SEDA provides a complete fashion experience tailored to meet the needs of the modern woman.