Hrachuhi Martirosyan I Manch Misaki

Manch Misaki was founded in 2018 by Hrachuhi Misaki Martirosyan with the vision of blending cultural heritage and modern fashion innovation. The brand’s name, "Manch Misaki" meaning "Misak's child" reflects deep familial and cultural connections, rooted in a pivotal moment in Moscow where the idea of creating a unique Armenian fashion label began.

The brand’s first collection, Silk Road, symbolized the cultural exchanges of ancient trade routes, setting the foundation for Manch Misaki’s signature style where tradition meets innovation. In 2021, the Mayrik collection, a tribute to motherhood and Armenian heritage, earned international recognition through presentations in Russia, Germany, and the UAE, captivating audiences with its emotional storytelling.

In 2022, Hrachuhi established the Manch Misaki Studio and Atelier in Armenia, a hub for creative collaboration. The brand also showcased its work at the Fashion Film Festival in London and China, ranking among the top 40 films.

Beyond fashion, Manch Misaki is also known for its costume design in theater and film, collaborating with institutions like Mosfilm and the Spendiaryan National Academic Theatre of Opera and Ballet.

The 2023-2024 Sare collection, inspired by Hrachuhi's great-grandmother, was presented in Senegal and Madrid, including a showcase at the prestigious MOMAD fashion fair in 2024.

Manch Misaki is more than a fashion label; it is a creative movement. With a commitment to sustainability, the brand integrates recycled materials and innovative technologies, promoting eco-conscious fashion. At its core, Manch Misaki believes every garment tells a story of resilience, heritage, and modernity.