Liana Safaryan I Rougecoco

Rougecoco was founded in 2020 by Liana Safaryan, a marketing professional with extensive experience in the fashion industry. The 2020 pandemic provided an opportunity for Liana to bring a long-held dream to life, and in a short time, the brand launched its website and introduced its first jewelry collection, featuring just nine pieces.

Rougecoco introduced the concept of Everyday Chic jewelry to the Armenian market—versatile pieces designed to enhance any style with effortless elegance.

Since its launch, Rougecoco has become one of the most beloved jewelry brands in Armenia, earning the trust and loyalty of thousands of customers.

Crafted exclusively from high-quality gold-plated stainless steel, Rougecoco’s jewelry is known for its exceptional durability. The stainless steel pieces are water-resistant, won’t tarnish, and maintain their pristine appearance for many years.