The owner, Hayarpi Khudaverdyan, is a graduate of the Armenian State University of Economics, where she earned her degree as a Financier. Her passion for fashion began early, and since 2011, she has successfully run a store, building a loyal customer base. In 2023, Hayarpi took her love for style and design to the next level by creating her brand, Siana Collection. The brand’s first launch, the Linen Collection, was a heartfelt tribute to Armenian culture and craftsmanship. This debut resonated strongly with Armenians, and within the first three months, over you piece.