Fashion buying season for Spring-Summer starts during mens fashion show in summer and ends at women fashion week in autumn. In this range of events Pitti Super is organised in Milan in September for fashion buyers to discover new brands and get something unusual and inteeresting for their core collections. This is place, where new fashion stars are born. For the first time in history of Armenian fashion, Armenian designers participated to such prestigious trade show in the heart of world fashion industry - Milan, Italy. Brand new to this edition of SUPER Pitti Immagine, was the special project dedicated to the fashion and emerging design scene of Armenia, realised in collaboration with the Fashion and Design Chamber of Armenia and the support of SME Development in Armenia (EU-SMEDA). A new initiative of SUPER focusing on new talents, with the aim of offering a global projection of emerging designers from Armenia with an emphasis on location production. Four young designers were selected, some of whom were at their first international debut: Vahan Khachatryan, KIVERA NAYNOMIS, Arigatorosian clothing studio and LOOM Weaving.
Ariga Torosian_ A fashion designer of Iranian-Armenian origins, Ariga Torosian proposes a collection of net cuts played off white and black, strongly inspired by graphic design, and in line with her studies. A mix of modernity and tradition. Kivera Naynomis_ Among the most beloved luxury fashion brands on the Armenian market today, the collections of Kivera take their cue from the teachings of classic tailoring to construct a sophisticated tribute to the cultural, artistic, and architectural traditions of Armenia. LOOM Weaving_ Inga Manukyan has created a collection that imbues the antique practice of embroidery stitched by hand with a modern and luminous style, which is bold at intervals. A wardrobe with a practical and elegant spiritr, where every garment is a unique piece. Vahan Khachatryan_ Inspired collection of his family background, his grandfather's paintings. Already a point of reference on the panorama of Armenian fashion, the brands stands out for its exclusive outfits, where the excellence of quality and design is magnified by meticulous attention to detail.