PITTI SUPER 13: Fashion Fair in Milan

22nd - 25th February, 2019

Focus on fashion creativity from Armenia: The collections of 6 young designers under the spotlights

The special project dedicated to the up-and-coming fashion and design scene from Armenia realized in collaboration with the Fashion & Design Chamber of Armenia returns at this edition of Super. A Super initiative in support of new talents that aims to offer a global launch to this country's emerging talents and exalt local production. The project is supported within the scope of the European Union in Armenia funded SMEDA project under the #EU4Business initiative. 

The protagonists are six young designers, some making their international debut: Avagyan, Kivera Naynomis, LOOM Weaving, Shabeeg, Vahan Khachatryan and Z.G.EST.

Avagyan_ Sonya Avagyan, a young Armenian designer, is launching her own brand, initially concentrating on t-shirts and sweatshirts with a pop and experimental soul. Sporty and funky, clothing that is blended with the heritage of her land of origin in the light of a perfect sense of style. Kivera Naynomis_ One of the most beloved luxury fashion brands present on the Armenian market, the collections of Kivera take their cue from the teachings of classic tailoring to construct a sophisticated tribute to the cultural, artistic, and architectural traditions of Armenia. LOOM Weaving_ Inga and Elen Manukyan, sisters and founders of the brand create a collection that imbues the antique practice of embroidery stitched by hand with a practical and elegant spirit where every garment is a unique piece. Shabeeg_ Garments designed by hand and then realized by exceptional master craftsmen, the prints are inspired by Armenian nature as a whole: the fauna, the flora, the ancient history, the traditional Armenian clothing (taraz), the architecture and much more. Vahan Khachatryan_ Born and raised in Yerevan, Armenia, Vahan is heavily inspired by the artistic heritage of his grandfather, a painter. Already a point of reference on the Armenian fashion panorama, the brand stands out for its exclusive outfits where the excellence of the quality and design is magnified by a meticulous attention to detail. Z.G.EST_ Zero Gravity Established proposes comfortable and inviting clothing capable of transmitting the feeling of zero gravity. A young, successful brand on the Armenian market, the collections are distinguished by their smart style, innovative design proposals and research into the shirt as a key element.