Fashion Scout Armenia 2024

This year’s Fashion Scout Armenia final shows took place at the Monument to the Repressed of the Soviet Era—a location that holds deep historical significance for our city. We understand the sensitivity of using this space for a fashion event. Once neglected and privatized, this monument has recently returned to the care of Yerevan’s municipality. By hosting Fashion Scout Armenia here, we aim to honor the memory of those who suffered under repression and reimagine this space as a place for inspiration and creative expression.

With support from the Yerevan Municipality, a general sponsor of Yerevan Fashion Week, we see this event as a moment to breathe new life into the monument, aligning the theme of the competition—‘Democracy’ and ‘Freedom of Speech’—with the values this place represents.