Yerevan hosted the very first edition of its Fashion Week, merging a wealth of creative minds, collections and talents ever innovatively in the name of young entrepreneurship and growth powered by the Fashion and Design Chamber. Over 20 talented Armenian designers showcased their latest collections on the runway. On the digital front, this season’s campaign has been created using AI approaches, bringing forth craftsmanship and modern innovation in equal measure. On the second day of Yerevan Fashion Week the following brands showcased their collections: Z.G.EST, Themis, Planton FF, Shamshik, Baveyan, Seda Manukyan, HGP, VOLTA., Faina, Shadoyan Fashion and Nikolyan. Also the visitors of Yerevan Fashion Week had the opportunity to attend Vahan Khachatryan and Lusine Tovmasyan's FRIENDSHIP and Ariga Torosian's ARMAT exhibitions. YEREVAN FASHION WEEK was supported by the Ministry of Economy, funded by Private Sector Development and TVET South Caucasus Programme implemented by GIZ, UK international development provided by the British Embassy Yerevan and private sponsorship through VREMENA GODA, LA BIOSTHETIQUE Paris, Schweppes, ArtLife, AFFA.